PRICING LIKE A PRO- LET'S TALK NUMBERS

We break down how to set pricing that aligns with your brand, connects with your audience, and protects your profit. Learn how to factor in costs, customer expectations, and brand positioning to create prices that actually sell

November 22, 2024

Okay, so you’ve got your custom products ready to roll —

but now comes the fun part: figuring out how much to charge for them. 😅

Don’t worry, we’ve got your back 🧷.

Pricing can feel like a maze, but it doesn’t have to be stressful. With the right strategy, you’ll be raking in the revenue while keeping your audience so happy they might just buy two.

Let’s break it down and make sure your pricing is on point —

no more second-guessing!

01. KNOW YOUR FANS

(aka, THE PEOPLE WHO MAKE YOU FAMOUS)

Before we dive into numbers, let’s think about your audience.

What do they love?

What’s their spending style?

Here’s what you need to figure out:

What’s Their Sweet Spot? Your followers know you, they trust you, and they’ve probably bought stuff from you before. So, are they willing to splurge a little on that exclusive hoodie you designed? Or are they more into budget-friendly, everyday items?

Price Sensitivity: Are your fans counting pennies, or are they ready to throw down some serious cash for your awesome products?

(Hint: poll them on Instagram Stories and find out!)

Pricing isn’t just about how much they’re willing to spend —

it’s about creating a connection that says, "This is so worth it."

02. ALIGN YOUR PRODUCT'S PRICE WITH YOUR BRAND

You’re not just an influencer — you’re a brand.

And the price of your product should match your vibe.

Luxury/Exclusive: If you’re all about high-end, one-of-a-kind products, then price them accordingly! Think premium materials, limited runs, and a price tag that reflects that exclusivity. You want your fans to feel like they’re getting something special, not just another t-shirt.

Affordable and Accessible: If you’re all about keeping things real and accessible, then go with a price range that’s friendly to your audience’s wallet. You can still offer great quality at a lower price — it’s all about creating value in every piece.

03. LET'S TALK COSTS

Here’s the reality: making custom products isn’t free. But don’t worry — once you get the hang of it, you’ll see how easy it is to balance your costs and profits.

Production Costs: Materials, design, developing and importing — all that good stuff adds up. But no worries! Thread Vision’s price structure is transparent up front, you will always be aware of how design changes impact the final wholesale price tag.

Fulfillment Costs: Shipping, packaging, and handling costs are another factor to keep in mind. But don’t stress! Our skilled team works tirelessly to keep costs low all while ensuring your product gets to your fans quickly and safely.

05. DON'T FORGET TO ADJUST OVER TIME

You’re not locked into your price forever. Once your product’s out there, you can always tweak things based on feedback.

Watch Your Sales: If your products are flying off the shelves, you might want to test raising the price slightly. If they’re not moving as quickly as you hoped, it’s OK to offer discounts or promos.

Seasonal Pricing: Keep an eye on trends and special events (like holidays or special occasions) to increase prices for premium items or run flash sales to move inventory.

OVERWHELMED?

Pricing doesn’t have to be overwhelming. With the right strategy, you’ll be able to create a price that makes your custom product irresistible to your audience — while ensuring you’re making a profit.

We are always here to help- feel free to book a free call to chat about it together.

We love a good pricing chat!

Launch your Merch line with confidence →

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