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  • Woman holding a white folder with a brand logo indoors - Thread Vision Spotlight, HMBDY
  • Stack of white books with text on a light surface Thread Vision Spotlight, HMBDY
  • Stack of books titled 'the blueprint' on a wooden surface with a white background Thread Vision Spotlight, HMBDY
  • Stack of white books with text on a light background- Thread Vision Spotlight, HMBDY
  • Tea being poured into a glass mug on top of a book titled 'Atomic Habits'. Thread Vision Spotlight, HMBDY
  • Open book on a textured surface with text visible
  • White textured box with 'the blueprint' branding on a light background Thread Vision Spotlight, HMBDY
  • Open book with text and a QR code on a textured surface Thread Vision Spotlight, HMBDY
  • Load image into Gallery viewer, Woman holding a white folder with a brand logo indoors - Thread Vision Spotlight, HMBDY
  • Load image into Gallery viewer, Stack of white books with text on a light surface Thread Vision Spotlight, HMBDY
  • Load image into Gallery viewer, Stack of books titled 'the blueprint' on a wooden surface with a white background Thread Vision Spotlight, HMBDY
  • Load image into Gallery viewer, Stack of white books with text on a light background- Thread Vision Spotlight, HMBDY
  • Load image into Gallery viewer, Tea being poured into a glass mug on top of a book titled 'Atomic Habits'. Thread Vision Spotlight, HMBDY
  • Load image into Gallery viewer, Open book on a textured surface with text visible
  • Load image into Gallery viewer, White textured box with 'the blueprint' branding on a light background Thread Vision Spotlight, HMBDY
  • Load image into Gallery viewer, Open book with text and a QR code on a textured surface Thread Vision Spotlight, HMBDY

A planner designed to reflect Emma’s minimalist philosophy and create lasting value for her audience.

Thread Vision partnered with Emma Ruddock to bring HMBDY to life from the inside out. 

We developed her full brand identity including the logo, typography, color story, and visual language.

The result? The Blueprint journal: a clean, intention-led hardcover designed to reflect Emma’s minimalist philosophy and create lasting value for her audience.

▪️Shop HMBDY

Industry | Niche

Lifestyle content creator.

Product Lines Created
  • Paper Products

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